Ruben’s mission is to ensure every stylist he meets feels confident in their knowledge, inspired in their artistry, and supported in their journey.

With a rich background in professional beauty and a passion for sharing knowledge, Ruben travels the globe teaching stylists and salon owners how to elevate their craft through the science and power of our organic cold press temp seed oil collections.

Whether he’s presenting on stage, leading intimate training sessions, or hosting hands-on demos, Ruben is known for blending deep technical expertise with a charismatic, easy-to-follow teaching style in both English and Spanish.
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